When you’re promoting your business through a new blog, you might be wondering how “professional” it should sound. After all, you ARE a business, not a friend… or are you? Remember these tips if you’re attempting to find your voice for your blog: Tell a Story Instead of Spewing Out Facts It’s important to understand that stories are why … [Read more…]
How often do you think about why customers click on your Facebook ads, open your newsletters or hang out on your website–sometimes even adding a product or two to their carts–only to abandon it and never return? Probably a lot. Here’s some more data to consider. I conducted the below survey (with 1,000+ responses from women 35-45 via … [Read more…]
Everyone that does online content marketing keeps singing that content is king. However, not many people take the time to really think about this assertion and what it really means. Well, if you are thinking about succeeding in SEO, content marketing, and any other digital campaign, you need to start figuring out the role which … [Read more…]
Content marketing is a major component of practically every brand’s strategy. Your blog gives you the opportunity to connect with your audience, promote your products or services, and showcase your expertise. Here’s how to craft a great blog post that adheres to tried-and-true best practices. Avoid Over-Promotion Your blog content should provide the reader with … [Read more…]
Like many creative endeavors, poetry, keeping a journal, and other types of creative writing are activities many of us engage in when we are younger but eventually put aside. Most of us know the power that good content writing has on businesses and for blogs. However, this is providing to put us at a disadvantage … [Read more…]
When anyone starts a new blog for the first time, the biggest question they usually have is just how long their posts ought to be. It would be lovely if that question could be answered with a simple number, but the truth is that how various blog posts perform involves many more variables than a … [Read more…]
Successful marketing for bloggers and content creators relies heavily on building personal relationships with your subscribers. Your readers need to establish trust before they will buy, so adding a personal touch to your email campaigns can bridge the gap and make subscribers feel like they are a part of your inner circle. Address Your Subscribers by … [Read more…]
Beauty brands are eager to display the most sparkly, convincing copy on their websites, labels, packaging and other marketing/promotional materials. After all, copy can make or break a sale and ultimately, make or break a brand. But when you’re creating (and, more importantly, printing and publishing) copy, there’s one thing you need to pay attention … [Read more…]
Beauty shows are a crucial part of any beauty business’ success. If you want to get the most out of your show, you need to prepare the right way for your entrance, so everything goes smoothly. If you come off as unprepared, it could give a bad feeling to your potential customers. Follow the steps … [Read more…]
With the advent of the internet and its many social media platforms, making a notable name for oneself is more accessible than ever before. Anyone can pick up a camera and start recording! Having a camera or a few killer Instagram photos isn’t a linear nor guaranteed path to success, however; while the internet and … [Read more…]