Because there’s always new health research coming out or a hamster wheel of beauty trends and techniques to try, you might be tempted to skip out on dropping knowledge on beauty basics, such as skincare layering or exfoliating. But there’s always a market for this type of information. Here’s why. 1. Cornerstone Content Covering beauty basics not only … [Read more…]
Anyone who runs a business by themselves or with a small team is faced with multitasking. LOTS of it. You may feel overwhelmed by your to-do list — and that list always seems to include some sort of writing, whether that’s updating product descriptions or the home page or producing authoritative content on your blog that you … [Read more…]
Blogging has become the hottest way for opinionated entrepreneurs to voice their opinions on an equal platform. One industry that’s been growing in the blogging world is information on beauty. If you plan on breaking into this hot trend, here are some tips to help you create an attractive and engaging beauty blog. Collect Relevant … [Read more…]
When you’re promoting your business through a new blog, you might be wondering how “professional” it should sound. After all, you ARE a business, not a friend… or are you? Remember these tips if you’re attempting to find your voice for your blog: Tell a Story Instead of Spewing Out Facts It’s important to understand that stories are why … [Read more…]
Everyone that does online content marketing keeps singing that content is king. However, not many people take the time to really think about this assertion and what it really means. Well, if you are thinking about succeeding in SEO, content marketing, and any other digital campaign, you need to start figuring out the role which … [Read more…]
When anyone starts a new blog for the first time, the biggest question they usually have is just how long their posts ought to be. It would be lovely if that question could be answered with a simple number, but the truth is that how various blog posts perform involves many more variables than a … [Read more…]
Successful marketing for bloggers and content creators relies heavily on building personal relationships with your subscribers. Your readers need to establish trust before they will buy, so adding a personal touch to your email campaigns can bridge the gap and make subscribers feel like they are a part of your inner circle. Address Your Subscribers by … [Read more…]
Beauty shows are a crucial part of any beauty business’ success. If you want to get the most out of your show, you need to prepare the right way for your entrance, so everything goes smoothly. If you come off as unprepared, it could give a bad feeling to your potential customers. Follow the steps … [Read more…]
With the advent of the internet and its many social media platforms, making a notable name for oneself is more accessible than ever before. Anyone can pick up a camera and start recording! Having a camera or a few killer Instagram photos isn’t a linear nor guaranteed path to success, however; while the internet and … [Read more…]
Does your business focus on inbound marketing to generate customer interest? Content marketing is a tool that can build trust with leads and customers, help them mentally prepare to buy your products and services, and serve as brand touchpoints to make sure that your business stays on the top of their minds. How does … [Read more…]