Blogging has become the hottest way for opinionated entrepreneurs to voice their opinions on an equal platform. One industry that’s been growing in the blogging world is information on beauty. If you plan on breaking into this hot trend, here are some tips to help you create an attractive and engaging beauty blog. Collect Relevant … [Read more…]
How often do you think about why customers click on your Facebook ads, open your newsletters or hang out on your website–sometimes even adding a product or two to their carts–only to abandon it and never return? Probably a lot. Here’s some more data to consider. I conducted the below survey (with 1,000+ responses from women 35-45 via … [Read more…]
Beauty brands are eager to display the most sparkly, convincing copy on their websites, labels, packaging and other marketing/promotional materials. After all, copy can make or break a sale and ultimately, make or break a brand. But when you’re creating (and, more importantly, printing and publishing) copy, there’s one thing you need to pay attention … [Read more…]
Does your business focus on inbound marketing to generate customer interest? Content marketing is a tool that can build trust with leads and customers, help them mentally prepare to buy your products and services, and serve as brand touchpoints to make sure that your business stays on the top of their minds. How does … [Read more…]
Are you using content to promote your multilevel marketing (MLM) products or services? Whether you sell for health and beauty brands like doTERRA or Mary Kay, or for financial services brands like Transamerica, you know the importance of a sound marketing strategy. Without actively promoting your products or services, you’ll have a hard time attracting … [Read more…]
Why is it that some beauty lines create blogs that are successful at hitting business goals (e.g. increased sales, brand authority and likeability) while others become the source of squandered resources? Throughout my career as a managing editor and blog creator, I’ve identified 6 top reasons that brand blogs don’t move the needle: 1. SEO isn’t … [Read more…]
Whether you sell skin care, cosmetics, supplements or personal care products, there are many reasons to host a dedicated blog on your brand’s website. You want to crawl higher — then stay high — on Google. You want your customers, both existing and prospective, to trust you and look to you for advice. You want incredibly content … [Read more…]
Starting a blog for your brand is an exciting new venture. A blog is a channel to share your brilliant musings outside of your sales page and product descriptions — in more than 25 words. It’s an opportunity to demonstrate your authority and show your personality. You can build a closer relationship with your key customers. So far, … [Read more…]
You’ve probably heard of something called email automation. It’s a non-negotiable component of your overall marketing strategy that helps you gain the coveted long-term devotion of prospects and, of course, purchasing customers. Arguably one of the most important automation emails is the Welcome Series. But are you maximizing your chances of stirring up the feels in … [Read more…]
“The fear of loss is more powerful than the hope for gain.” Widely disseminated among marketers, this quote is adapted from the theory of loss aversion in economics. Essentially, what it means is that people would prefer to take action to avoid loss than to acquire gains. Another way to put it: Losing $20 is more psychologically impactful than winning $20. In … [Read more…]