You’ve spent a lot of effort carving out your USP in the beauty space, and now it’s time to expand. Here are three quick tips you should consider to leave a lasting impression. Print Marketing Materials In the age of online marketing, many beauty business owners rely on websites and social media to brand their businesses. … [Read more…]
Decades ago, customers believed everything advertised to them. These days, people are a lot savvier and have access to a world of information at their fingertips — and they won’t be afraid to ask you for the truth. When you’re making certain claims for your cosmetics and skincare products, are you pulling wool over your … [Read more…]
To convince your potential customers to give your beauty product a shot in your copywriting, you need to communicate what’s most important to them. And thanks to the latest Wheesearch State of Beauty Report, you have access to just that: a goldmine of information straight out of the brains of beauty lovers. In their latest report, Wheesearch has categorized the top criteria from beauty … [Read more…]
Blogging has become the hottest way for opinionated entrepreneurs to voice their opinions on an equal platform. One industry that’s been growing in the blogging world is information on beauty. If you plan on breaking into this hot trend, here are some tips to help you create an attractive and engaging beauty blog. Collect Relevant … [Read more…]
How often do you think about why customers click on your Facebook ads, open your newsletters or hang out on your website–sometimes even adding a product or two to their carts–only to abandon it and never return? Probably a lot. Here’s some more data to consider. I conducted the below survey (with 1,000+ responses from women 35-45 via … [Read more…]
Beauty brands are eager to display the most sparkly, convincing copy on their websites, labels, packaging and other marketing/promotional materials. After all, copy can make or break a sale and ultimately, make or break a brand. But when you’re creating (and, more importantly, printing and publishing) copy, there’s one thing you need to pay attention … [Read more…]
Does your business focus on inbound marketing to generate customer interest? Content marketing is a tool that can build trust with leads and customers, help them mentally prepare to buy your products and services, and serve as brand touchpoints to make sure that your business stays on the top of their minds. How does … [Read more…]
Are you using content to promote your multilevel marketing (MLM) products or services? Whether you sell for health and beauty brands like doTERRA or Mary Kay, or for financial services brands like Transamerica, you know the importance of a sound marketing strategy. Without actively promoting your products or services, you’ll have a hard time attracting … [Read more…]
Why is it that some beauty lines create blogs that are successful at hitting business goals (e.g. increased sales, brand authority and likeability) while others become the source of squandered resources? Throughout my career as a managing editor and blog creator, I’ve identified 6 top reasons that brand blogs don’t move the needle: 1. SEO isn’t … [Read more…]
Whether you sell skin care, cosmetics, supplements or personal care products, there are many reasons to host a dedicated blog on your brand’s website. You want to crawl higher — then stay high — on Google. You want your customers, both existing and prospective, to trust you and look to you for advice. You want incredibly content … [Read more…]