I work with two types of clients:

publications and brands

 

Publication? I can be your journalist, reporter or editor

Beauty brand? I can be your copywriter, blogger or editor

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Pick and Choose What YOU Need

You and your brand are one-of-a-kind, so why should you be told what you need by having only a few pre-determined packages to choose from? Here is what I offer. Let’s talk and co-creatively build something just for YOU.

For Publications

I’ve written articles for NYLON, Organic Authority and EcoSalon. If you’re a publication looking for a reporter or journalist to contribute articles, interview sources and/or edit stories, please contact me to discuss projects and rates.

For Brands

*Most Popular (and Best Value): The Profits + Popularity Package

More and more people like you are realizing that simply handing out topic assignments to writers won’t cut it. You need an experienced managing editor who will make sure your content creation is consistent, valuable, engaging, on-trend and on-brand — so you can stop treading water. Then you need your amazing content to spread on social media and email so you get real eyes on it.

THIS SERVICE INCLUDES

  • Brand voice development (i.e. key messaging points)
  • Creation and maintenance of editorial style guide
  • Creation and management of editorial calendar
  • Creation and management of content repository (filled with ideas from a beauty/health editor)
  • Monthly article/blog writing
  • Welcome series autoresponder creation for customer retention
  • Creation of lead magnet content (e.g. checklist, ebook, resource guide)
  • Weekly or monthly e-newsletter content creation
  • Email drip campaigns (e.g. abandoned cart, “we miss you,” etc.)
  • Implementation of newsletter opt-in best practices*
  • Additional content and strategic techniques to increase email subscribers*
  • Basic branded graphics for social media, blog and newsletter

*Some services require purchasing of third-party software for a low monthly fee, which is to be paid by the client.

EDITORIAL TAKEOVER – Your Outsourced Editor-In-Chief

IMAGINE THIS: I, an experienced editor, create an accessible, easy-to-digest editorial calendar that documents exactly when your content will be distributed so everything is planned in advance. I maintain the calendar and keep it filled with trending, on-brand, engaging and informative ideas. You participate in content ideation, but it’s no longer all on you. (Read: No more stress.)

  • Creation and management of editorial calendar
  • Create organizational system tailored to your company
  • Creation and management of content repository (filled with ideas from a beauty/health editor)
  • Creation and maintenance of editorial style guide
  • Ideation of fresh, alluring content
  • Recruit and manage freelance writers
  • Article editing and reviewing
  • Photo/graphics review
  • Coordination with graphics, social media, etc.

BLOGGING PACKAGE (WRITING + PHOTO + SEO)

IMAGINE THIS: My team and I do all the upfront SEO research for you, including target keywords. We’ll then recommend blog ideas, write them for you and include an original photograph for you to use so you can easily share on visual social media such as Pinterest and Instagram.

ARTICLE WRITING  Your Very Own Beauty & Wellness Blogger 

IMAGINE THIS: I, a writer with journalism/reporting experience, take any topic you want and create an article for you to dazzle customers and press. Plus, you have click-worthy headlines to put into your money maker (aka newsletter).

  • Pitch ideas for weekly blog posts based on trends, audience interest, etc.
  • Original writing
  • Research from valid sources, such as medical journals and associations
  • Professional editing for clarity and grammatical perfection
  • Repurpose high-performing content
  • Interviews with credentialed experts (extra)
  • Interviews with brand ambassadors/customers (extra)
  • Expert connection (extra)

NEWSLETTER – Love + Money Maker

IMAGINE THIS: I, a B2B and B2C copywriter, write your e-newsletters so they don’t get ignored. I include brand-original articles for wider distribution of your content (90% of customers find custom content useful, per Demand Metric). And since email marketing is still the #1 way to make sales, you ultimately make more money.

  • Weekly or monthly e-newsletter content creation
  • Email drip campaigns (e.g. abandoned cart, “we miss you,” etc.)
  • Welcome series autoresponder creation for customer retention
  • Creation of lead magnet content (e.g. checklist, ebook, resource guide)
  • Implementation of newsletter opt-in best practices*
  • Additional content to increase email subscribers*

COPY TAKEOVER—Your Outsourced Copy Chief

IMAGINE THIS: I, a copywriting connoisseur, write words that actually incite behavioral change so you can build your brand’s voice, convince people to buy and create ambassadors out of customers.

Choose from a monthly retainer copywriting package:

  • Copywriting prep sheet
  • Sales page
  • eBooks
  • Mission Statement
  • Rewriting
  • Web copy (About page, etc.)
  • Product descriptions
  • Landing pages
  • Packaging
  • Gondola copy
  • Press releases
  • Influencer Copy
  • Marketing materials

BRANDING

IMAGINE THIS: I will create a brand story and key messaging points so you can have all your customers and buyers saying, “YES!” This will serve as a guide for all your communications moving forward so it’s consistent and always speaks to your ideal customers.

  • Brand story, including key terms, outlawed terms, voice/personality, etc.
  • Brand voice development
  • Key messaging points

ADD-ONs

Sometimes, you need some supporting actors to help boost your content. Here are some services I offer (sometimes with select partners).

  • Expert connection: I connect you with influential makeup artists and beauty bloggers to enhance your content and infuse different perspectives and personality into your communications.
  • Lifestyle photography: If you send over product, my partners and I can provide some original photographs to accompany blog posts.

Individual projects are determined on a case-by-case basis.

Let’s create a package that works for you. Contact me at info {at} sarahban {dot} com.

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