I work with two types of clients:

publications and brands

Publication? I can be your journalist, reporter or editor

Beauty or health/wellness brand? I can be your copywriter, article writer/blogger or editor

Pick and Choose What YOU Need

You and your brand are one-of-a-kind, so why should you be told what you need by having only a few pre-determined packages to choose from? Here is what I offer. Let’s talk and co-creatively build something just for YOU.

For Publications

I’ve written articles for SELF, NYLON, Organic Authority, EcoSalon, The Kitchn and Living Healthy. If you’re a publication looking for a reporter or journalist to contribute articles, interview sources and/or edit stories, please contact me to discuss projects and rates.

For Brands

*Most Popular (and Best Value): The Profits + Popularity Package

More and more people like you are realizing that simply handing out topic assignments to writers won’t cut it. You need an experienced managing editor who will make sure your content creation is consistent, valuable, engaging, on-trend and on-brand — so you can stop treading water. Then you need your amazing content to spread on social media and email so you get real eyes on it.

THIS SERVICE INCLUDES

Brand voice development (i.e. key messaging points)
Creation and maintenance of editorial style guide
Creation and management of editorial calendar
Creation and management of content repository (filled with ideas from a beauty/health editor)
Monthly article/blog writing
Welcome series autoresponder creation for customer retention
Creation of lead magnet content (e.g. checklist, ebook, resource guide)
Weekly or monthly e-newsletter content creation
Email drip campaigns (e.g. abandoned cart, “we miss you,” etc.)
Implementation of newsletter opt-in best practices*
Additional content and strategic techniques to increase email subscribers*

*Some services require purchasing of third-party software for a low monthly fee, which is to be paid by the client.

* Beauty Branding 101

If you haven’t gone through a thorough branding exercise to determine your identity, click here to learn more about my popular intensive workbook.

Editorial Takeover – Your Outsourced Editor-In-Chief

IMAGINE THIS: I, an experienced editor, create an accessible, easy-to-digest editorial calendar that documents exactly when your content will be distributed so everything is planned in advance. I maintain the calendar and keep it filled with trending, on-brand, engaging and informative ideas. You participate in content ideation, but it’s no longer all on you. (Read: No more stress.)

Creation and management of editorial calendar
Create organizational system tailored to your company
Creation and management of content repository (filled with ideas from a beauty/health editor)
Creation and maintenance of editorial style guide
Ideation of fresh, alluring content
Recruit and manage freelance writers
Article editing and reviewing
Photo/graphics review
Coordination with graphics, social media, etc.

Article Writing – Your Very Own Beauty & Wellness Blogger

IMAGINE THIS: I, a writer with journalism/reporting experience, take any topic you want and create an article for you to dazzle customers and press. Plus, you have click-worthy headlines to put into your money maker (aka newsletter).

Pitch ideas for weekly blog posts based on trends, audience interest, etc.
Original writing
Research from valid sources, such as medical journals and associations
Professional editing for clarity and grammatical perfection
Repurpose high-performing content
Interviews with credentialed experts (extra)
Interviews with brand ambassadors/customers (extra)

Original lifestyle photographs can be provided for an extra fee.

Cornerstone Content

If you’re a start-up and aren’t ready to invest in ongoing articles, consider the 80/20 rule. Many brands find that 20% of their best blog content is responsible for 80% of their success, whether that’s measured by traffic or sales. We can create that 20% for you first so you have a set foundation in place. This cornerstone content will be longer, more heavily researched and comprehensive than most, and be based on anchor topics.

Copy Takeover —Your Outsourced Copy Chief

IMAGINE THIS: I, a copywriting connoisseur, write words that actually incite behavioral change so you can build your brand’s voice, convince people to buy and create ambassadors out of customers.

Choose from a monthly retainer copywriting package:

Copywriting prep sheet
Sales page
eBooks
Mission statement
Rewriting
Web copy (About page, etc.)
Product descriptions
Landing pages
Packaging
Gondola copy
Press releases
Influencer materials
Marketing materials

E-newsletter – Love + Money Maker

IMAGINE THIS: I, a B2B and B2C copywriter, write your e-newsletters so they don’t get ignored. I include brand-original articles for wider distribution of your content (90% of customers find custom content useful, per Demand Metric). And since email marketing is still the #1 way to make sales, you ultimately make more money.

Weekly or monthly e-newsletter content creation
Email drip campaigns (e.g. abandoned cart, “we miss you,” etc.)
Welcome series autoresponder creation for customer retention
Creation of lead magnet content (e.g. checklist, ebook, resource guide)
Implementation of newsletter opt-in best practices*
Additional content to increase email subscribers*

Branding

IMAGINE THIS: I will create a brand story and key messaging points so you can have all your customers and buyers saying, “YES!” This will serve as a guide for all your communications moving forward so it’s consistent and always speaks to your ideal customers.

Brand story, including key terms, outlawed terms, voice/personality, etc.
Brand voice development
Key messaging points

A La Carte

Need just one or two copy or content projects? Contact me for a la carte rates.