Freelance Article/Blog Writing Services and Blog Management for Beauty Brands
Seeking consistent high-ranking beauty content — without the overhead costs?
Need help revamping your lackluster, generic blog or creating a new one with rich, research-backed content?
Helmed by a digital journalist and former beauty editor, Sarah Ban & Co. will research, report, interview, write and perform editorial roles to take your written word — and authority — to the next level.
Sarah lives, breathes and bleeds beauty, health and wellness! She’s a bona-fide journalist and editor (not your run-of-the-mill writer), the real deal! Combine that with her mind-boggling organizational skills, sixth sense for trends and uncanny ability to breathe life into your brand’s voice. Work with Sarah if you want excellent content and a brand personality that catches the eye of your most coveted customer or editors.
— Britney Munguia, COVER FX
Freelance Beauty Writer / Blogger / Editor
A newswire industry veteran, Sarah is a digital journalist and managing editor with extensive editorial experience in the beauty industry. She has reported for top national publications such as SELF, NYLON, ELLE, alive, and delicious living as well as high-trafficked digital publications such as The Kitchn, Organic Authority and EcoSalon.
Sarah’s freelance article-writing services for beauty brands have been devoured by major names like Sephora best-sellers Charlotte Tilbury, Cover FX, Kevyn Aucoin, and Kopari Beauty; Instagram A-listers like LUSH Cosmetics, Dr. Pimple Popper and Dose of Colors; skincare innovators Beauty BioScience (GloPRO), Epionce Skincare, Image Skincare, and Sanitas Skincare; high-growth start-ups Vegamour and Four Sigmatic; K-beauty powerhouses Caolion and JJ Young and cult-classic darlings Odacité Skincare and C.O. Bigelow.
We worked with Sarah during a critical growth and branding period for Circcell. We were all so grateful at how hands off we could be working with her. She always managed to come up with relevant, fresh topics and wrote wonderful pieces and she did this all with little direction from us. We were impressed at how quickly she learned about our brand, products, ingredients, etc. She truly became a Circcell expert overnight.
The response to her blog pieces has been tremendous and has resulted in increased newsletter sign ups and engagement. Everyone at Circcell highly recommends working with Sarah!
–Maya Crothers, Founder & CEO, Circcell Skincare
According to the latest market research from Statista, “The Beauty & Personal Care market worldwide is projected to generate a revenue of US$646.20bn in 2024. The market is expected to grow at an annual rate of 3.33% (CAGR 2024-2028).”
In other words, your competition isn’t going anywhere.
Are blogs dead?
According to marketers, not even close. Blogs continue to be extremely valuable for lead generation, brand awareness, and SEO. And they’re still popular among customers.” HubSpot(1)
“Blogging is as effective a marketing tool as ever. In fact, it’s supercharged.” Neal Schaffer(2)
“People undeniably still read blogs. As a matter of fact, 77% of internet users worldwide like reading them. People in the United States alone read blogs 3X more than emails.” Neal Schaffer(3)
“68% of marketers find blogging more effective than they did two years ago.” Databox(4)
“Blogs can generate leads and sales. A study […] found that businesses that blog generate 67% more leads than businesses that do not.” Aspiration(5)
The Problems (you’re not alone!)
you’re grappling with churning out fresh, standout content to drive customers to your brand
you’re unable to generate a windmill of fresh, inimitable content without running out of ideas
you’re unsure how to ideate articles that will truly attract your readers since there is so much content out there already
you don’t know how to promote your blog to gain more customers (NOBODY is reading or even seeing it)
you’re spending your precious time (or hard-earned cash) to write content, but you have zero return on investment
you need to upgrade your writing from boring to anything but — STAT
you can’t find a dedicated person to deliver expertly researched articles written with journalistic aplomb
you don’t have time for content
So what do you need to get your (perma) place in the spotlight and make customers hoard your way?
Your Smart Solution
Work with a triple-whammy beauty + wellness expert who can
sell like a copywriter and report like a journalist
offer content so people ASK you for your news and updates
become a veritable authority in your niche
organize your editorial calendar and ideas like a managing editor
tout your know-how of beauty + health + wellness
make you some money
Your solution may be an email away. We work with beauty, health & wellness brands that need help with writing, editing and showing off their authority by offering research-backed content and ultimately, a riveting brand that customers (and press) go back to again and again and again.
Ditch the tearfully boring blog posts and draw in fans through gravitational storytelling with expert editorial direction and wordcrafting, while spewing actionable, results-making content. What’s the point? To get your customers—and buying your stuff already—again and again. And also, to prepare you for becoming a beloved press darling for when you blow up.
(1) https://blog.hubspot.com/marketing/are-blogs-dead
(2, 3) https://nealschaffer.com/are-blogs-still-relevant-in-2019/
(4) https://databox.com/perfect-content-marketing-mix#b
(5) https://blog.aspiration.marketing/en/is-blogging-dead#:~:text=A%20study%20by%20HubSpot%20found,Blogs%20improve%20SEO.
