Marketing Your Beauty Product Through Its Ingredients

  In the latest issue of GCI, Associate Editor Abby Penning penned a great article titled “Addressing Desires of Target Customers Through Ingredients,” describing how beauty brands should tailor their messages of ingredient benefits based on their target customers’ needs and wants, as well as the context in which the products is being marketed. Below are … [Read more…]

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Tips to Tackle That Lofty Side Project … Once And For All

  We’ve all got one. A New York Times best-selling novel… the one you haven’t quite started yet. The exercise video deemed the modern reincarnation of Jane Fonda’s timeless unitard-clad treasures in VHS form. That photoblog.   Side projects usually take the back seat to our day jobs, family obligations, day-to-day chores… But it’s time to take … [Read more…]

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Freelance Copywriter for Beauty, Health and Wellness Brands

Welcome to my newly revamped site? Are you as excited as I am? (Probably not.) Either way, please let me e-introduce myself to you. I write web copy, product descriptions, blog posts, e-newsletters and more for lifestyle brands, particularly beauty, health and wellness companies. Recent clients include DaLish Cosmetics, an eco-beauty line, HairMax, a hair growth … [Read more…]

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