As scientists are discovering the specific properties of some foods that offer a wide variety of health benefits, they are also finding that these same properties can also provide some beauty benefits as well. Most of us have learned to avoid products laden with a wide variety of chemicals, but there are some ingredients that … [Read more…]
Does your business focus on inbound marketing to generate customer interest? Content marketing is a tool that can build trust with leads and customers, help them mentally prepare to buy your products and services, and serve as brand touchpoints to make sure that your business stays on the top of their minds. How does … [Read more…]
Implementing a good skincare regimen is incredibly beneficial for not only your health and appearance but also your self-confidence. When you feel good in your skin, everything seems just a little better. Everyone has different struggles with their skin, but there are a few things that are universally applicable when it comes to getting beautiful, … [Read more…]
Content marketing is key to running a successful business in the digital age. Content marketing is all about creating great content that people are interested in within your market and distributing it so that it drives traffic to your site. The result is more sales and eyeballs on your products and services. However, you need … [Read more…]
One of the questions I get asked most often is, “Does my company really need a blog?” Especially in the beauty and health industries — where content is progressively saturated, redundant and lackluster — there’s a lot of hesitation investing time and dollars into building a blog. I get it. It requires a ton of work, human … [Read more…]
Are you using content to promote your multilevel marketing (MLM) products or services? Whether you sell for health and beauty brands like doTERRA or Mary Kay, or for financial services brands like Transamerica, you know the importance of a sound marketing strategy. Without actively promoting your products or services, you’ll have a hard time attracting … [Read more…]
Why is it that some beauty lines create blogs that are successful at hitting business goals (e.g. increased sales, brand authority and likeability) while others become the source of squandered resources? Throughout my career as a managing editor and blog creator, I’ve identified 6 top reasons that brand blogs don’t move the needle: 1. SEO isn’t … [Read more…]
Whether you sell skin care, cosmetics, supplements or personal care products, there are many reasons to host a dedicated blog on your brand’s website. You want to crawl higher — then stay high — on Google. You want your customers, both existing and prospective, to trust you and look to you for advice. You want incredibly content … [Read more…]
Starting a blog for your brand is an exciting new venture. A blog is a channel to share your brilliant musings outside of your sales page and product descriptions — in more than 25 words. It’s an opportunity to demonstrate your authority and show your personality. You can build a closer relationship with your key customers. So far, … [Read more…]
Since my job requires me to research skin by poring over medical research, editorial magazines, blogs and every other valid publication available on the interwebs; interviewing cosmetic chemists, brand innovators and owners and celebrity dermatologists and estheticians who are celebrities themselves; and getting pitched by dozens of skincare companies every week, I’ve learned a thing or two … [Read more…]