What Great Content Can Do for Your Brand

What Great Content Can Do for Your Brand

Does your business focus on inbound marketing to generate customer interest? Content marketing is a tool that can build trust with leads and customers, help them mentally prepare to buy your products and services, and serve as brand touchpoints to make sure that your business stays on the top of their minds.   How does … [Read more…]

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How to Get the Best Skin Possible (According to a Beauty Copywriter and Editor)

Since my job requires me to research skin by poring over medical research, editorial magazines, blogs and every other valid publication available on the interwebs; interviewing cosmetic chemists, brand innovators and owners and celebrity dermatologists and estheticians who are celebrities themselves; and getting pitched by dozens of skincare companies every week, I’ve learned a thing or two … [Read more…]

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