9 Beauty Marketing Buzzwords You Might Want to Reconsider

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Decades ago, customers believed everything advertised to them. These days, people are a lot savvier and have access to a world of information at their fingertips — and they won’t be afraid to ask you for the truth. When you’re making certain claims for your cosmetics and skincare products, are you pulling wool over your … [Read more…]

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The 7 Blunders of Beginning Entrepreneurs

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It is not easy to succeed in any business. There exist numerous challenges that every startup entrepreneur will experience before their enterprises start becoming profitable. One of the most significant areas that beginners should pay enough attention to is marketing. However, it is in this area where some businesses lose it all even before they … [Read more…]

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How to Create an Attractive & Engaging Beauty Blog

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Blogging has become the hottest way for opinionated entrepreneurs to voice their opinions on an equal platform. One industry that’s been growing in the blogging world is information on beauty. If you plan on breaking into this hot trend, here are some tips to help you create an attractive and engaging beauty blog. Collect Relevant … [Read more…]

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How to Find Your Voice When You’re Creating a Blog

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When you’re promoting your business through a new blog, you might be wondering how “professional” it should sound. After all, you ARE a business, not a friend… or are you? Remember these tips if you’re attempting to find your voice for your blog: Tell a Story Instead of Spewing Out Facts It’s important to understand that stories are why … [Read more…]

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Rules of Thumb for Every Content Marketer

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Everyone that does online content marketing keeps singing that content is king. However, not many people take the time to really think about this assertion and what it really means. Well, if you are thinking about succeeding in SEO, content marketing, and any other digital campaign, you need to start figuring out the role which … [Read more…]

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Best Practices When Writing A Blog Post

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Content marketing is a major component of practically every brand’s strategy. Your blog gives you the opportunity to connect with your audience, promote your products or services, and showcase your expertise. Here’s how to craft a great blog post that adheres to tried-and-true best practices. Avoid Over-Promotion Your blog content should provide the reader with … [Read more…]

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