We’ve all got one. A New York Times best-selling novel… the one you haven’t quite started yet. The exercise video deemed the modern reincarnation of Jane Fonda’s timeless unitard-clad treasures in VHS form. That photoblog. Side projects usually take the back seat to our day jobs, family obligations, day-to-day chores… But it’s time to take … [Read more…]
Welcome to my newly revamped site? Are you as excited as I am? (Probably not.) Either way, please let me e-introduce myself to you. I write web copy, product descriptions, blog posts, e-newsletters and more for lifestyle brands, particularly beauty, health and wellness companies. Recent clients include DaLish Cosmetics, an eco-beauty line, HairMax, a hair growth … [Read more…]
I spend an inordinate amount of time scouring the web for the best online boutiques and I’m invariably shocked at some of the glaring errors or absence of best practices I see on websites. These days, with a deluge of new online ventures starting up every day, it’s more important than ever to … [Read more…]