Every doubted the importance of a well-strategized blog?
Here are three very powerful discoveries from HubSpot’s The State of Inbound Marketing 2012 study:
- 6% of sites that blog once a month have acquired a customer through their blog.
- 78% of sites that blog once a day have acquired a customer through their blog.
- How about the sites that blog more than once each day? 92% of them have acquired a new customer through their blog.
For those of you who don’t have a blog holding hands with your e-commerce site, now is the time to think about how to build one and build it into your overall business objectives and marketing plans. But don’t just jump into it. Make sure you appoint one person whose responsibility is to oversee your content marketing efforts, of which your blog is the heart and soul. More importantly, make sure that person knows how to plan for your content before it’s all out their for the world to see.
For those of you who do have a blog but don’t think enough customers are growing with your brand, think about what you’ve done that’s gotten positive responses and what you’ve done that hasn’t. It may be time to re-evaluate your content strategy and make sure every activity points toward your goals.