Content marketing is key to running a successful business in the digital age. Content marketing is all about creating great content that people are interested in within your market and distributing it so that it drives traffic to your site. The result is more sales and eyeballs on your products and services. However, you need to use the right strategies, or you could leave money on the table.
Keywords and Length
One of the biggest components of Search Engine Optimization (SEO) is using the right keywords. However, that is only one aspect. SEO relies on words and phrases to know which content is relevant to the user. So when someone types something into Google, they are more likely to get the best results.
While it used to be the case that you wanted to “keyword stuff” your content, that trend has gone away. Now, it is about having quality, lengthy content wherever possible. This directly correlates with higher rankings.
One of the key indicators of content marketing is how well your pages engage users. And video can be a great way to have fun content while also boosting your SEO.
It might seem like common sense, but Google will give you more credit if your site loads faster. In the scheme of things, it isn’t a crucial element (as much as keywords and engaging content are) but it is something you shouldn’t overlook if you have the resources.
Talk to any content marketing agency, and they’ll tell you that your site’s structure is critical for your content marketing. HTML is the scaffolding holding the pieces together, and if Google can’t read it correctly (behind the scenes), then it may not rank your site as highly as you like. Hire someone to code it or at least audit it to make sure you are compliant with modern standards.
Great content marketing is about making items shareable. People in your market should love it so much they feel compelled to tell their friends about it on social media. This also serves to drive more links, SEO ranking, and traffic to your site in the long run.
When it comes to content marketing, it goes hand in hand with other aspects of digital marketing and SEO. You should implement the essential strategies above as soon as possible. That way you can gain traffic and sales sooner and start enjoying the benefits.