Successful marketing for bloggers and content creators relies heavily on building personal relationships with your subscribers. Your readers need to establish trust before they will buy, so adding a personal touch to your email campaigns can bridge the gap and make subscribers feel like they are a part of your inner circle.
Address Your Subscribers by Name
According to Kissmetrics, 60% of marketers have issues with personalizing their campaigns. The fact is, some methods of making a campaign personal are very easy to accomplish. Most email marketing platforms include simple instructions for adding a subscriber’s name to a newsletter or promotional email. Using a subscriber’s name in an email is much more powerful than a generic opening. Most subscribers are savvy enough to understand that there is technical magic behind this, but the effect is psychological. Subscribers are more likely to open, read, and respond favorably to emails when they are addressed by name. By doing this, you are separating them from the masses in their all-important perception of your business. They feel that they are no longer just a nameless reader to you.
Create Insider Deals
Another strong tool included with many email marketing platforms is the ability to segment your list. You can create lists for previous buyers, men, women, and different age groups. The ability to segment will allow you to target special groups with exclusive deals. Everyone likes to feel as if they have access to something no one else is getting. Creating these types of insider deals is a great way to establish a personal touch, and you can let your creativity shine. The key here is to make subscribers feel like they alone merit access to a special product or sale.
Recognize Special Days
Your subscribers are human beings. It’s easy for digital marketers to forget that sometimes. They love to open up their email to find personalized greetings on their birthday and other holidays. The golden opportunity, though, is to offer them a special discount as a birthday or holiday gift. You can easily use your autoresponder to create a standard email for this. Of course, you’re going to need to collect a birth date at signup. Make sure your privacy policy clearly states the different types of information you collect.
It’s all about subscriber relationships if you want to break through those occasional plateaus and take your business to the next level. Keeping your subscribers requires diligence and commitment, but the effort is worth it for added loyalty.