Beauty shows are a crucial part of any beauty business’ success. If you want to get the most out of your show, you need to prepare the right way for your entrance, so everything goes smoothly. If you come off as unprepared, it could give a bad feeling to your potential customers. Follow the steps below and rock out at your next beauty event so you can generate more customer interest than any year before!
Be sure your booth represents your company well. It should have your logo displayed in clear view so there is no mistaking who you are. You also need to compete for attention with all the other vendors. Use signs that are large and have bold colors to stand out. Also include a call to action like “sign up for free products” or another hook to get people to stop by. The rest is history.
Make sure you aren’t just showing up to the show without letting anyone know about it. You can leverage the attention from the show by mentioning it on your social accounts. It will not only make you appear more professional, but also drive more people to see you in person at the last minute. If you don’t already, hire a professional writer or social media expert to help tailor your posts and boost them in the social sphere.
If you’re going to a beauty show, it is likely held in a convention center or other crowded area. The last thing you need is to be rushing from your car to the show because you had to sit in annoying traffic for too long. Plus, you don’t want to get stressed out right before your big moment. If possible, rent a car and let them drop you off right where you need to be. That way you can relax and have peace of mind that all you have to focus on is the show itself.
Set Up Your Booth Before the Event
If possible, arrive the day before and set everything up in advance. This way you won’t feel rushed the day of. If you don’t have that luxury, see how many hours in advance you can get to the space. This is also a time where you’ll want to have some helpers on hand to keep you organized and on schedule.
It’s no secret that the beauty industry is all about appearances. It may sound vain, but the way you set up your beauty show will go a long way in how people perceive the quality of your products and services in the marketplace. Don’t lose business because you didn’t prep. Use the steps above and make sure your next show goes off without a hitch.