Successful marketing for bloggers and content creators relies heavily on building personal relationships with your subscribers. Your readers need to establish trust before they will buy, so adding a personal touch to your email campaigns can bridge the gap and make subscribers feel like they are a part of your inner circle. Address Your Subscribers by … [Read more…]
Beauty shows are a crucial part of any beauty business’ success. If you want to get the most out of your show, you need to prepare the right way for your entrance, so everything goes smoothly. If you come off as unprepared, it could give a bad feeling to your potential customers. Follow the steps … [Read more…]
With the advent of the internet and its many social media platforms, making a notable name for oneself is more accessible than ever before. Anyone can pick up a camera and start recording! Having a camera or a few killer Instagram photos isn’t a linear nor guaranteed path to success, however; while the internet and … [Read more…]
Does your business focus on inbound marketing to generate customer interest? Content marketing is a tool that can build trust with leads and customers, help them mentally prepare to buy your products and services, and serve as brand touchpoints to make sure that your business stays on the top of their minds. How does … [Read more…]
Content marketing is key to running a successful business in the digital age. Content marketing is all about creating great content that people are interested in within your market and distributing it so that it drives traffic to your site. The result is more sales and eyeballs on your products and services. However, you need … [Read more…]
One of the questions I get asked most often is, “Does my company really need a blog?” Especially in the beauty and health industries — where content is progressively saturated, redundant and lackluster — there’s a lot of hesitation investing time and dollars into building a blog. I get it. It requires a ton of work, human … [Read more…]
Are you using content to promote your multilevel marketing (MLM) products or services? Whether you sell for health and beauty brands like doTERRA or Mary Kay, or for financial services brands like Transamerica, you know the importance of a sound marketing strategy. Without actively promoting your products or services, you’ll have a hard time attracting … [Read more…]
Why is it that some beauty lines create blogs that are successful at hitting business goals (e.g. increased sales, brand authority and likeability) while others become the source of squandered resources? Throughout my career as a managing editor and blog creator, I’ve identified 6 top reasons that brand blogs don’t move the needle: 1. SEO isn’t … [Read more…]