Successful marketing for bloggers and content creators relies heavily on building personal relationships with your subscribers. Your readers need to establish trust before they will buy, so adding a personal touch to your email campaigns can bridge the gap and make subscribers feel like they are a part of your inner circle. Address Your Subscribers by … [Read more…]
Beauty brands are eager to display the most sparkly, convincing copy on their websites, labels, packaging and other marketing/promotional materials. After all, copy can make or break a sale and ultimately, make or break a brand. But when you’re creating (and, more importantly, printing and publishing) copy, there’s one thing you need to pay attention … [Read more…]
Beauty shows are a crucial part of any beauty business’ success. If you want to get the most out of your show, you need to prepare the right way for your entrance, so everything goes smoothly. If you come off as unprepared, it could give a bad feeling to your potential customers. Follow the steps … [Read more…]
With the advent of the internet and its many social media platforms, making a notable name for oneself is more accessible than ever before. Anyone can pick up a camera and start recording! Having a camera or a few killer Instagram photos isn’t a linear nor guaranteed path to success, however; while the internet and … [Read more…]
Getting the perfect eyebrows takes time, effort, and precision. Women spend thousands of dollars each year on eyebrow trimmers, stencil kits, and pencils and gels. Some women even go to salons to have their brows threaded, waxed, or professionally plucked. However, there is a recent surge in a trend called microblading. What is Microblading? Microblading … [Read more…]
Unless you’re one of the very lucky few, acne is a part of life for most anyone who has lived through puberty. And while at times it might feel like any number of zits is cause for concern, acne can be categorized as mild, moderate, or severe. So what’s the big difference and how do … [Read more…]
As scientists are discovering the specific properties of some foods that offer a wide variety of health benefits, they are also finding that these same properties can also provide some beauty benefits as well. Most of us have learned to avoid products laden with a wide variety of chemicals, but there are some ingredients that … [Read more…]
Does your business focus on inbound marketing to generate customer interest? Content marketing is a tool that can build trust with leads and customers, help them mentally prepare to buy your products and services, and serve as brand touchpoints to make sure that your business stays on the top of their minds. How does … [Read more…]
Implementing a good skincare regimen is incredibly beneficial for not only your health and appearance but also your self-confidence. When you feel good in your skin, everything seems just a little better. Everyone has different struggles with their skin, but there are a few things that are universally applicable when it comes to getting beautiful, … [Read more…]
Content marketing is key to running a successful business in the digital age. Content marketing is all about creating great content that people are interested in within your market and distributing it so that it drives traffic to your site. The result is more sales and eyeballs on your products and services. However, you need … [Read more…]