One of the questions I get asked most often is, “Does my company really need a blog?” Especially in the beauty and health industries — where content is progressively saturated, redundant and lackluster — there’s a lot of hesitation investing time and dollars into building a blog. I get it. It requires a ton of work, human … [Read more…]
Are you using content to promote your multilevel marketing (MLM) products or services? Whether you sell for health and beauty brands like doTERRA or Mary Kay, or for financial services brands like Transamerica, you know the importance of a sound marketing strategy. Without actively promoting your products or services, you’ll have a hard time attracting … [Read more…]
Why is it that some beauty lines create blogs that are successful at hitting business goals (e.g. increased sales, brand authority and likeability) while others become the source of squandered resources? Throughout my career as a managing editor and blog creator, I’ve identified 6 top reasons that brand blogs don’t move the needle: 1. SEO isn’t … [Read more…]
Whether you sell skin care, cosmetics, supplements or personal care products, there are many reasons to host a dedicated blog on your brand’s website. You want to crawl higher — then stay high — on Google. You want your customers, both existing and prospective, to trust you and look to you for advice. You want incredibly content … [Read more…]
Starting a blog for your brand is an exciting new venture. A blog is a channel to share your brilliant musings outside of your sales page and product descriptions — in more than 25 words. It’s an opportunity to demonstrate your authority and show your personality. You can build a closer relationship with your key customers. So far, … [Read more…]
Since my job requires me to research skin by poring over medical research, editorial magazines, blogs and every other valid publication available on the interwebs; interviewing cosmetic chemists, brand innovators and owners and celebrity dermatologists and estheticians who are celebrities themselves; and getting pitched by dozens of skincare companies every week, I’ve learned a thing or two … [Read more…]
You’ve probably heard of something called email automation. It’s a non-negotiable component of your overall marketing strategy that helps you gain the coveted long-term devotion of prospects and, of course, purchasing customers. Arguably one of the most important automation emails is the Welcome Series. But are you maximizing your chances of stirring up the feels in … [Read more…]
“The fear of loss is more powerful than the hope for gain.” Widely disseminated among marketers, this quote is adapted from the theory of loss aversion in economics. Essentially, what it means is that people would prefer to take action to avoid loss than to acquire gains. Another way to put it: Losing $20 is more psychologically impactful than winning $20. In … [Read more…]
In order to successfully capture the attention of your target audience and motivate action, consider these three basic fundamentals into your message to lay out your foundation: ENVIRONMENT Determine which communications vehicle your audience will receive your message, and what other complementary messages they will see before, during and after. KEY POINT Develop … [Read more…]
Let me ask you a strange question: Would a writer prefer being stranded inside a large cage with a domesticated, toothless lion or would she rather be inside your office? You guessed it, she’d much prefer the lion. Because the lion can inspire her. Scare her. Get her adrenalin pumping. Challenge her imagination. Make her feel … [Read more…]