Anyone who runs a business by themselves or with a small team is faced with multitasking. LOTS of it. You may feel overwhelmed by your to-do list — and that list always seems to include some sort of writing, whether that’s updating product descriptions or the home page or producing authoritative content on your blog that you … [Read more…]
To convince your potential customers to give your beauty product a shot in your copywriting, you need to communicate what’s most important to them. And thanks to the latest Wheesearch State of Beauty Report, you have access to just that: a goldmine of information straight out of the brains of beauty lovers. In their latest report, Wheesearch has categorized the top criteria from beauty … [Read more…]
It is not easy to succeed in any business. There exist numerous challenges that every startup entrepreneur will experience before their enterprises start becoming profitable. One of the most significant areas that beginners should pay enough attention to is marketing. However, it is in this area where some businesses lose it all even before they … [Read more…]
Blogging has become the hottest way for opinionated entrepreneurs to voice their opinions on an equal platform. One industry that’s been growing in the blogging world is information on beauty. If you plan on breaking into this hot trend, here are some tips to help you create an attractive and engaging beauty blog. Collect Relevant … [Read more…]
When you’re promoting your business through a new blog, you might be wondering how “professional” it should sound. After all, you ARE a business, not a friend… or are you? Remember these tips if you’re attempting to find your voice for your blog: Tell a Story Instead of Spewing Out Facts It’s important to understand that stories are why … [Read more…]
How often do you think about why customers click on your Facebook ads, open your newsletters or hang out on your website–sometimes even adding a product or two to their carts–only to abandon it and never return? Probably a lot. Here’s some more data to consider. I conducted the below survey (with 1,000+ responses from women 35-45 via … [Read more…]
Everyone that does online content marketing keeps singing that content is king. However, not many people take the time to really think about this assertion and what it really means. Well, if you are thinking about succeeding in SEO, content marketing, and any other digital campaign, you need to start figuring out the role which … [Read more…]
Content marketing is a major component of practically every brand’s strategy. Your blog gives you the opportunity to connect with your audience, promote your products or services, and showcase your expertise. Here’s how to craft a great blog post that adheres to tried-and-true best practices. Avoid Over-Promotion Your blog content should provide the reader with … [Read more…]
Like many creative endeavors, poetry, keeping a journal, and other types of creative writing are activities many of us engage in when we are younger but eventually put aside. Most of us know the power that good content writing has on businesses and for blogs. However, this is providing to put us at a disadvantage … [Read more…]
When anyone starts a new blog for the first time, the biggest question they usually have is just how long their posts ought to be. It would be lovely if that question could be answered with a simple number, but the truth is that how various blog posts perform involves many more variables than a … [Read more…]