As seasoned beauty copywriters and content producers, we often get requests from beauty brands asking us to rewrite articles because the ones they have aren’t generating results. Well-established brands with high-ranking blogs might notice their most recent batch of posts aren’t showing up in search results (or at all). Start-ups might notice their growing pool … [Read more…]
Your customers are the driving force behind your business. Without them, you would not have sales or new leads, which is why you need to try your best to please your customers. However, in the broad range of ways to keep your customers happy online, there are a few aspects you should focus more on. … [Read more…]
As a beauty business and influencer, you have a blog, but creating content for it can seem like a chore after a while. You want to create and sell amazing products! This doesn’t always mean wanting to make a lot of words about other things. Why do you need blog content, anyway? Answering Questions One … [Read more…]
In today’s weakening economy, it can be more difficult than ever to gain new customers. However, with the right plan and execution, you can continue to grow your business through any type of economic turmoil. Here are three ways that you can gain new customers so that your company can continue to thrive in any … [Read more…]
Because there’s always new health research coming out or a hamster wheel of beauty trends and techniques to try, you might be tempted to skip out on dropping knowledge on beauty basics, such as skincare layering or exfoliating. But there’s always a market for this type of information. Here’s why. 1. Cornerstone Content Covering beauty basics not only … [Read more…]
Anyone who runs a business by themselves or with a small team is faced with multitasking. LOTS of it. You may feel overwhelmed by your to-do list — and that list always seems to include some sort of writing, whether that’s updating product descriptions or the home page or producing authoritative content on your blog that you … [Read more…]
Blogging has become the hottest way for opinionated entrepreneurs to voice their opinions on an equal platform. One industry that’s been growing in the blogging world is information on beauty. If you plan on breaking into this hot trend, here are some tips to help you create an attractive and engaging beauty blog. Collect Relevant … [Read more…]
When you’re promoting your business through a new blog, you might be wondering how “professional” it should sound. After all, you ARE a business, not a friend… or are you? Remember these tips if you’re attempting to find your voice for your blog: Tell a Story Instead of Spewing Out Facts It’s important to understand that stories are why … [Read more…]
Everyone that does online content marketing keeps singing that content is king. However, not many people take the time to really think about this assertion and what it really means. Well, if you are thinking about succeeding in SEO, content marketing, and any other digital campaign, you need to start figuring out the role which … [Read more…]
When anyone starts a new blog for the first time, the biggest question they usually have is just how long their posts ought to be. It would be lovely if that question could be answered with a simple number, but the truth is that how various blog posts perform involves many more variables than a … [Read more…]