To convince your potential customers to give your beauty product a shot in your copywriting, you need to communicate what’s most important to them. And thanks to the latest Wheesearch State of Beauty Report, you have access to just that: a goldmine of information straight out of the brains of beauty lovers. In their latest report, Wheesearch has categorized the top criteria from beauty … [Read more…]
Why is it that some beauty lines create blogs that are successful at hitting business goals (e.g. increased sales, brand authority and likeability) while others become the source of squandered resources? Throughout my career as a managing editor and blog creator, I’ve identified 6 top reasons that brand blogs don’t move the needle: 1. SEO isn’t … [Read more…]
Visit any one of your favorite blogs or e-magazines and you’ll see a list of other sites they recommend. (This feature is typically referred to as the blogroll, but the creative minds of the Internets have now branched out to other endearing terms, such as Link Love or Best Buddies). Your company needs to … [Read more…]
I spend an inordinate amount of time scouring the web for the best online boutiques and I’m invariably shocked at some of the glaring errors or absence of best practices I see on websites. These days, with a deluge of new online ventures starting up every day, it’s more important than ever to … [Read more…]