Sarah Ban
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content marketing

Why Customers Won’t Buy Your Skincare Products

October 31, 2018 by Sarah
beautiful-blur-customer-1526819

How often do you think about why customers click on your Facebook ads, open your newsletters or hang out on your website–sometimes even adding a product or two to their carts–only to abandon it and never return? Probably a lot. Here’s some more data to consider. I conducted the below survey (with 1,000+ responses from women 35-45 via … [Read more…]

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Posted in: Copywriting, Editorial & Content Marketing Tips Tagged: beauty marketing, brand writing, content marketing, content strategy

5 Tips to Improve Your Business’s Content Marketing

December 19, 2017 by Sarah
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Content marketing is key to running a successful business in the digital age. Content marketing is all about creating great content that people are interested in within your market and distributing it so that it drives traffic to your site. The result is more sales and eyeballs on your products and services. However, you need … [Read more…]

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Posted in: Content Marketing Tips Tagged: content marketing, content strategy, search engine optimization

How Content Marketing Can Help Independent Distributors Succeed

November 14, 2017 by Sarah
writing, book, journal, diary

Are you using content to promote your multilevel marketing (MLM) products or services? Whether you sell for health and beauty brands like doTERRA or Mary Kay, or for financial services brands like Transamerica, you know the importance of a sound marketing strategy. Without actively promoting your products or services, you’ll have a hard time attracting … [Read more…]

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Posted in: Content Marketing Tips, Copywriting, Editorial & Content Marketing Tips Tagged: blogging, content, content marketing, web contact

6 Reasons Why Beauty Blogs Fail (and 6 Brands Doing It Right)

January 23, 2017 by Sarah
freelance beauty copywriter

Why is it that some beauty lines create blogs that are successful at hitting business goals (e.g. increased sales, brand authority and likeability) while others become the source of squandered resources? Throughout my career as a managing editor and blog creator, I’ve identified 6 top reasons that brand blogs don’t move the needle: 1. SEO isn’t … [Read more…]

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Posted in: Content Marketing Tips, Copywriting, Editorial & Content Marketing Tips Tagged: beauty copywriter, beauty marketing, content marketing, content strategy, freelance beauty copywriter, marketing

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