How often do you think about why customers click on your Facebook ads, open your newsletters or hang out on your website–sometimes even adding a product or two to their carts–only to abandon it and never return? Probably a lot. Here’s some more data to consider. I conducted the below survey (with 1,000+ responses from women 35-45 via … [Read more…]
In order to successfully capture the attention of your target audience and motivate action, consider these three basic fundamentals into your message to lay out your foundation: ENVIRONMENT Determine which communications vehicle your audience will receive your message, and what other complementary messages they will see before, during and after. KEY POINT Develop … [Read more…]
Let me ask you a strange question: Would a writer prefer being stranded inside a large cage with a domesticated, toothless lion or would she rather be inside your office? You guessed it, she’d much prefer the lion. Because the lion can inspire her. Scare her. Get her adrenalin pumping. Challenge her imagination. Make her feel … [Read more…]
Visit any one of your favorite blogs or e-magazines and you’ll see a list of other sites they recommend. (This feature is typically referred to as the blogroll, but the creative minds of the Internets have now branched out to other endearing terms, such as Link Love or Best Buddies). Your company needs to … [Read more…]
You sell a line of genuinely all-natural, organic and cruelty-free products, yet hundreds of customers each year still pass you by because they don’t trust you. Especially amongst juggernaut brands, greenwashing abounds like no other. No longer will shoppers trust a green leaf on packaging or even the words “all natural.” Customers are tired of … [Read more…]
Whether you’re a freelance blogger, brand writer or in-house content producer, one of your major responsibilities (and challenges) is to maintain an exciting, busy editorial calendar. But sometimes, it ain’t that easy. (e.g. If you’re the anchor blogger for a lipstick company, you’ve written so many posts on lipstick that you hate lipstick … [Read more…]