To convince your potential customers to give your beauty product a shot in your copywriting, you need to communicate what’s most important to them. And thanks to the latest Wheesearch State of Beauty Report, you have access to just that: a goldmine of information straight out of the brains of beauty lovers. In their latest report, Wheesearch has categorized the top criteria from beauty … [Read more…]
In order to successfully capture the attention of your target audience and motivate action, consider these three basic fundamentals into your message to lay out your foundation: ENVIRONMENT Determine which communications vehicle your audience will receive your message, and what other complementary messages they will see before, during and after. KEY POINT Develop … [Read more…]
Sometimes, product descriptions are the last chance you have to convince customers to click “Buy.” You have your checklist: Make the product descriptions easy to read, including some nice bullet points and a large-enough font. Emphasize the benefits over features. List all the ingredients and Directions For Use. Maybe slap on a customer testimonial. As … [Read more…]