freelance beauty writer Archives

3 Simple Ways to Increase Blog Engagement (Thoughts From a Freelance Beauty and Health Copywriter)

December 6, 2016 by Sarah

Whether you sell skin care, cosmetics, supplements or personal care products, there are many reasons to host a dedicated blog on your brand’s website. You want to crawl higher — then stay high — on Google. You want your customers, both existing and prospective, to trust you and look to you for advice. You want incredibly content … [Read more…]

Why You Should Hire a Freelance Managing Editor for Your Beauty Brand Blog

August 3, 2016 by Sarah

Starting a blog for your brand is an exciting new venture. A blog is a channel to share your brilliant musings outside of your sales page and product descriptions — in more than 25 words. It’s an opportunity to demonstrate your authority and show your personality. You can build a closer relationship with your key customers. So far, … [Read more…]