Beauty Copywriting: How to Craft FDA-Compliant Product Descriptions for Skin Care
Beauty brands are eager to display the most sparkly, convincing copy on their websites, labels, packaging and other marketing/promotional materials. After all, copy can make or break a sale and ultimately, make or break a brand. But when you’re creating (and, more importantly, printing and publishing) copy, there’s one thing you need to pay attention … [Read more…]
