Welcome! Sarah Ban here. I’m a journalist, editor and marketing copywriter, and I work with the beauty, health and wellness community. Whether it’s helping a cosmetics company manage a cool blog, sending out money-making newsletters for a skincare line or interviewing spiritual masters for an Eastern medicine site, if content is required, that’s when brands turn to me.
I’m a freelance managing editor for health & beauty brands… and I focus on your highest-return activities for optimal profits and popularity
Are you an intrepid entrepreneur, small business owner or marketing manager for an indie brand?
Do you know you’re well poised for unbridled success in the beauty, health or wellness industry because you have something extraordinary to offer?
But as amazing as you are, you don’t exactly know how to turn your content into customers. Your blog is neglected (and not making you any money), and deep inside you know there are future, paying fans out there who you don’t know you yet.
According to the latest market research from Lucintel, the global beauty care products industry is forecasted to reach around $265 billion by 2017. And according to Euromonitor International, health and wellness will grow to be trillion-dollar industry by 2017.
So your competition isn’t going anywhere.
And your competition has bigger marketing budgets to implement gloss magazine-level editorial content featuring A-list influencers—plus advertising budgets to keep them at the top.
And in this crowded marketplace, you not only need to content that sets you apart, but you also need the content to contribute to your bottom line (profits + popularity).
Think about Maslow’s Hierarchy of Needs this way: Your products fulfill an immediate need, like clearer skin, but words are what offer the emotional and mental bond you need to create loyalty and trust with your customers.
But are you still grappling with churning out fresh, standout content to drive customers to your brand? That’s because you’re probably lacking in at least one of the following:
you’re unable to generate a windmill of fresh, inimitable content without running out of ideas
you’re unsure how to ideate articles that will truly attract your readers since there is so much content out there already
you don’t know how to promote your blog to gain more customers (NOBODY is reading or even seeing it)
you’re spending your precious time (or hard-earned cash) to write content, but you have zero return on investment
you need to upgrade your writing from boring to anything but — STAT
you can’t find a dedicated person to deliver expertly researched articles written with journalistic aplomb
you don’t have time for content
So what do you need to get your (perma) place in the spotlight and make customers hoard your way?
Your Smart Solution
Work with a triple-whammy beauty + wellness expert who can
sell like a copywriter and report like a journalist
implement tech tips & tricks to grow your email subscribers at every chance you have
market your writing so people ASK you for your news and updates
get press to pay attention to you as an authority
organize your editorial calendar and ideas like a managing editor
tout your know-how of beauty + health + wellness
make you some money
Your solution may be an email away. I work with beauty, health & wellness brands that need help with writing, editing and showing off their authority by offering research-backed content and ultimately, a riveting brand that customers (and press) go back to again and again and again.
I show them how to ditch the tearfully boring blog posts, unnoticed e-newsletters and sad, drab websites and draw in fans through gravitational storytelling with my expert editorial direction and wordcrafting, while spewing actionable, results-making advice on web and in-person image. What’s the point? To get your customers—and buying your stuff already—again and again. And also, to prepare you for becoming a beloved press darling for when you blow up.
One question marketers should ask before creating #content: Is my content different from my competition?” – Joe Pulizzi, Content Marketing Institute
Want to know what I do? See what services I offer.
Want to know who the hell I am and who I’ve written for? Visit my bio.