Please read the below first:

The type of research, voice and writing style as well as length for all assignments are unique to each brand. Below are several samples which I chose based on high performance, but I can send you a hand-selected assortment of clips relevant to your project upon initial consultation. Email me at info {at} sarahban {dot} com to get started.

(Last edit: July 2017)

 

Reporting, Interviews and Article Writing for Publications*

 

Nylon

Click here for all my beauty articles written for NYLON.

organic authority

10 Super-Simple Secrets Mallika Chopra Says Create the Most Balanced Life Ever

Interview with Oprah’s Super Soul 100 and national best-selling author Danielle LaPorte

Interview with holistic skincare pioneer Tammy Fender

Salma Hayek Says Drinking Bone Broth Helps Her Avoid Botox

Exclusive Collab: Évolué’s 3 Natural Skincare Products You Need

Click here for all my other Organic Authority articles

ecosalon

7 Totally Exotic Anti-Aging Skincare Ingredients You Need in Your Life Right Now

the kitchn

For The Kitchn, I conducted interviews with influential culinary experts and research/report on food science and trends.

Living Healthy

Click here for all my LivingHealthy articles, most of which were based on breaking health research or trending pieces.

 

Copywriting for Beauty & Wellness Brands

 

Seaweed Bath Co. About Page (Rebrand)

seaweed bath co


Luxe Botanics Category Page: Core Botanicals

luxe botanics


Sephora Gondola for Cover FX

(see below)

IMG_2826


Cover FX: Product and Packaging Copy

customenhancerdrops_moonlight


Cover FX Influencer Card

Freelance Beauty Copywriter


Sanitas Skincare B2B 3-Panel Brochure

freelance beauty copywriter

Email Newsletters

A selection of high-performance e-newsletters (measured by click rates, open rates and revenue)

Odacité Skincare: Live for Botanical Oils

Don’t Skip Summer Without “C”

Dynamic Duos for Your Skin

Flower Power

 Blogging for Brands

co bigelow

Role: Legendary apothecary/pharmacy CO Bigelow launched their brand-new blog, Bigelow Blog, in 2017. To kick it off, I worked with Ian Ginsberg, president and third-generation owner, to produce content reflective of how their friendly 6th Avenue pharmacists would advise their real customers.

How to Apply Self-Tanner

What’s the Best Way to Treat a Hangover?

Is It a Cold or the Flu?

How to Heal Chapped Hands

When to Start Using Eye Cream

Hair Brushes: Natural or Synthetic?

lily de mai

Role: Lily De Mai is a clinically based skincare brand for women with sensitive skin. I developed the brand messaging brief; managed the editorial calendar; researched and wrote original articles; and wrote copy for the monthly newsletter.

How to Repair Your Skin Barrier (and Why You Absolutely Must)

Extrinsic Vs. Intrinsic Skin Aging: What You Need to Know

HDIET

Role: HDiet provides research-backed health news for their raw-food vegan readership. I managed the editorial calendar; wrote original articles; and interviewed resident experts, including a chef and PhD scientist.

Why Do I Need Supplements if I’m Eating Healthy?

How to Combat Cold and Flu Season

Common Ntritional Deficiencies

circcell

Role: Managed editorial calendar and took over blog to shift their voice, style and focus on high-end luxury and boost educational pieces.

Dry vs. Dehydrated Skin

The Vital Importance of the Acid Mantle

Share