{"id":2731,"date":"2019-12-30T16:42:19","date_gmt":"2019-12-30T21:42:19","guid":{"rendered":"http:\/\/sarahban.com\/?p=2731"},"modified":"2019-12-31T19:40:07","modified_gmt":"2020-01-01T00:40:07","slug":"basic-beauty-rules-cover-blog","status":"publish","type":"post","link":"http:\/\/sarahban.com\/index.php\/2019\/12\/basic-beauty-rules-cover-blog\/","title":{"rendered":"Basic Beauty Tips: Should You Cover Them on Your Brand Blog?"},"content":{"rendered":"

Because there’s always\u00a0new health research coming out\u00a0or a hamster wheel of\u00a0beauty trends and techniques to try, you might be tempted to skip out on dropping knowledge on beauty basics, such as skincare layering or exfoliating. But there\u2019s always a market for this type of information. Here\u2019s why.<\/p>\n

1. Cornerstone Content<\/h2>\n

Covering beauty basics not only gives you\u00a0some much-needed content, but it also provides your blog with evergreen content<\/a>\u00a0which you can link out to from other blog posts (instead of re-explaining basic topics).\u00a0Both of these types of content are necessary for the long-term health of your blog.<\/p>\n

2. It Might Not Be as Common as You Think<\/h2>\n

Just because something is common knowledge for you doesn\u2019t mean it\u2019s common knowledge for your readers, particularly those who are new to beauty. Perhaps you have readers\u00a0who didn\u2019t care about makeup growing up, for instance, but they’re paying more attention now that they’re in the workforce.<\/p>\n

Plus, sometimes, in order for information to really sink in it needs to be repeated.\u00a0For example, it’s common knowledge that sleep can affect your skin health, but people still\u00a0don’t get enough despite knowing<\/a>\u00a0this. By repeating this wisdom, you may just be the reminder someone needs to pay better attention.<\/p>\n

3. Beauty Basics Are Always Changing<\/h2>\n

Beauty basics can change over time as both the industry and mainstream\u00a0learn more about different topics and products.\u00a0For example, the importance of using toners has ebbed and flowed over time. In the ’90s, toners were primarily considered essentials\u00a0for only acne sufferers. There was a time after that they were stigmatized for being too drying. Nowadays, they’re thought to be foundational elements of a well-rounded skincare routine and beauty\u00a0brands sell them to help balance skin pH, complete the cleansing step and even moisturize.<\/p>\n

 <\/p>\n

Here is another article you might enjoy: 3 Tried-and-True Ways to Attract Customers to Your Beauty Business<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Because there’s always\u00a0new health research coming out\u00a0or a hamster wheel of\u00a0beauty trends and techniques to try, you might be tempted to skip out on dropping knowledge on beauty basics, such as skincare layering or exfoliating. But there\u2019s always a market for this type of information. Here\u2019s why. 1. Cornerstone Content Covering beauty basics not only … [Read more…]<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":2732,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["entry","post","publish","author-sarah","post-2731","format-standard","has-post-thumbnail","category-content-marketing-tips-for-lifestyle-brands"],"yoast_head":"\nBasic Beauty Tips: Should You Cover Them on Your Brand Blog? - Sarah Ban<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/sarahban.com\/index.php\/2019\/12\/basic-beauty-rules-cover-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Basic Beauty Tips: Should You Cover Them on Your Brand Blog? - Sarah Ban\" \/>\n<meta property=\"og:description\" content=\"Because there’s always\u00a0new health research coming out\u00a0or a hamster wheel of\u00a0beauty trends and techniques to try, you might be tempted to skip out on dropping knowledge on beauty basics, such as skincare layering or exfoliating. 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