{"id":2598,"date":"2018-08-18T13:10:56","date_gmt":"2018-08-18T17:10:56","guid":{"rendered":"http:\/\/sarahban.com\/?p=2598"},"modified":"2018-08-18T13:10:56","modified_gmt":"2018-08-18T17:10:56","slug":"best-practices-writing-blog-post","status":"publish","type":"post","link":"http:\/\/sarahban.com\/index.php\/2018\/08\/best-practices-writing-blog-post\/","title":{"rendered":"Best Practices When Writing A Blog Post"},"content":{"rendered":"

Content marketing is a major component of practically every brand\u2019s strategy. Your blog gives you the opportunity to connect with your audience, promote your products or services, and showcase your expertise. Here\u2019s how to <\/span>craft a great blog post<\/span><\/a> that adheres to tried-and-true best practices. <\/span><\/p>\n

Avoid Over-Promotion<\/span><\/h2>\n

Your blog content should provide the reader with value, even if you want to slip in some promotion here and there. Mostly, though, what you post on your blog should show your expertise. A call-to-action at the end of your blog post or a link in your content is fine, but don\u2019t turn your blog post into an advertisement \u2013 you\u2019ll lose readers and potential customers. <\/span><\/p>\n

Copyedit the Smart Way<\/span><\/h2>\n

If you can, hire someone to be your second pair of eyes. If you can\u2019t, though, consider copy editing your blog post the day after you write it so that you look at it with fresh eyes. It\u2019s easier to catch mistakes if you haven\u2019t been staring at the same words for the past two hours. <\/span><\/p>\n

Maintain a Content Calendar<\/span><\/h2>\n

It\u2019s hard to create a short blog if you don\u2019t have a content calendar. Your content calendar should include a minimum of three topics per week, and you should leave space to comment on current events and newsworthy content. Real-time content shows your audience that you\u2019re paying attention to what\u2019s going on around you and that you\u2019re aware of how it affects them. <\/span><\/p>\n

Stick to Main Categories<\/span><\/h2>\n

Every time you write a blog post, it should somehow connect to your blog\u2019s overall theme and the few main categories you\u2019ve chosen for it. For example, if you run a personal finance blog, it won\u2019t fit your audience to write a review of a movie you just saw, no matter how much you want to comment on it. By limiting yourself to a few related categories, you\u2019ll reach a more invested and engaged niche audience. <\/span><\/p>\n

Quality Matters More than Quantity<\/span><\/h2>\n

Your word count is only as important as the actual words you use. While you may want a long read of 2,000 words, you have to make sure that those 2,000 words <\/span>are providing value to the user<\/span><\/a>. If they aren\u2019t, there\u2019s nothing wrong with scaling back to 1,000 or even 600 words. Remember, quality counts more than quantity (and this also applies to how frequently you post). <\/span><\/p>\n

Your editorial calendar can easily get out of hand if you don\u2019t manage it closely, but so long as you stay organized and adhere to your schedule, you\u2019ll be able to maintain a great content marketing strategy.<\/span><\/p>\n

Sources <\/span><\/p>\n

https:\/\/marketeer.kapost.com\/quality-over-quantity-marketing-content\/<\/span><\/a><\/p>\n

https:\/\/wordcounter.io<\/span><\/a><\/p>\n

https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2018\/03\/28\/15-best-practices-for-your-new-company-blog\/#200db79843a9<\/span><\/a><\/p>\n

https:\/\/www.huffingtonpost.com\/topic\/blogging-tips<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Content marketing is a major component of practically every brand\u2019s strategy. Your blog gives you the opportunity to connect with your audience, promote your products or services, and showcase your expertise. Here\u2019s how to craft a great blog post that adheres to tried-and-true best practices. Avoid Over-Promotion Your blog content should provide the reader with … [Read more…]<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":2599,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["entry","post","publish","author-sarah","post-2598","format-standard","has-post-thumbnail","category-news-from-lifestyle-copywriter"],"yoast_head":"\nBest Practices When Writing A Blog Post - Sarah Ban<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/sarahban.com\/index.php\/2018\/08\/best-practices-writing-blog-post\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices When Writing A Blog Post - Sarah Ban\" \/>\n<meta property=\"og:description\" content=\"Content marketing is a major component of practically every brand\u2019s strategy. 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