{"id":2443,"date":"2017-11-30T00:44:20","date_gmt":"2017-11-30T05:44:20","guid":{"rendered":"http:\/\/sarahban.com\/?p=2443"},"modified":"2017-11-30T00:44:20","modified_gmt":"2017-11-30T05:44:20","slug":"infographic-benefits-blogging-business","status":"publish","type":"post","link":"http:\/\/sarahban.com\/index.php\/2017\/11\/infographic-benefits-blogging-business\/","title":{"rendered":"[Infographic] The Benefits of Blogging for Your Business"},"content":{"rendered":"

One of the questions I get asked most often\u00a0is, “Does my company really<\/em> need a blog?”<\/p>\n

Especially in the beauty and health industries — where content is progressively saturated,\u00a0redundant and lackluster — there’s a lot of hesitation investing time and dollars into building a blog. I get it. It requires a ton of work, human hours and resources and it doesn\u2019t always offer instant ROI like, say, Facebook ads or even email newsletters.<\/p>\n

The most common justification for holding off on blogging (or eschewing it altogether) is this: there are thriving business that are surviving just fine without blogs. But keep in mind these juggernaut brands have marketing dollars in the multiple thousands or millions to invest in visibility through nationwide ads, product placements, Google and Facebook ads and influencer and social media marketing, which in turn helps drive huge amounts of traffic to their sites and increases their search engine placements.<\/p>\n

There are companies\u00a0in both worlds, such as L’Oreal\u2019s Makeup.com and Skincare.com and Quest Nutrition, successfully harnessing their brand blogs as integral elements of their content marketing efforts. But even small businesses that haven\u2019t been around that long can benefit.<\/p>\n

I\u2019ve spoken at length with marketing and brand directors as well as entrepreneurs and founders. First, I tell them that as long as they enlist expert editors and journalists and don\u2019t treat their blog like an afterthought, they can reap numerous benefits, especially with strategy and patience. A blog is not simply a portion of your site where you post uninspired articles just to post them. It\u2019s an avenue in which you can speak at length to your customers without interrupting them and the closet thing you get to a friendly conversation with them, particularly those who are knowledgeable, influential and most of all, loyal. If you\u2019re willing to do it right, here are some of the remarkable benefits you\u2019ll see:<\/p>\n

\"Benefits<\/p>\n

Want to know why you should work with a freelance writer? Head on over here.<\/a><\/p>\n

or<\/p>\n

Check out my writing and editorial services<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

One of the questions I get asked most often\u00a0is, “Does my company really need a blog?” Especially in the beauty and health industries — where content is progressively saturated,\u00a0redundant and lackluster — there’s a lot of hesitation investing time and dollars into building a blog. I get it. It requires a ton of work, human … [Read more…]<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["entry","post","publish","author-sarah","post-2443","format-standard","category-content-marketing-tips-for-lifestyle-brands"],"yoast_head":"\n[Infographic] The Benefits of Blogging for Your Business - Sarah Ban<\/title>\n<meta name=\"description\" content=\"A freelance beauty and health copywriter, blogger and journalist explains why the benefits of blogging consistently and strategically.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/sarahban.com\/index.php\/2017\/11\/infographic-benefits-blogging-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Infographic] The Benefits of Blogging for Your Business - 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