<\/p>\n
Starting a blog for your brand is an exciting new venture.<\/p>\n
A\u00a0blog is a\u00a0channel to share your brilliant musings outside of your sales page and product descriptions — in more than 25 words.<\/p>\n
It\u2019s an opportunity to demonstrate your authority and show\u00a0your personality.<\/p>\n
You can build a closer\u00a0relationship with your key customers.<\/p>\n
So far, so good.<\/p>\n
But for many small businesses, fantasizing about your blog is the best part. Actually executing it successfully? A lot<\/em> more work.<\/p>\n This is when \u2013 and why \u2013 you should consider working with an experienced freelance managing editor who possesses expertise and experience in your field.<\/p>\n Your managing editor will act as as part editor, part writer, part coach, part organizational genius, part strategist.<\/strong><\/p>\n That’s right, a\u00a0managing editor does\u00a0so<\/em> much more than edit.<\/p>\n In fact, editing is the “easy” part if your editor is experienced.<\/p>\n If you want a blog that fits into your overall strategy and moves you toward your goals, you\u2019ll need someone who can help you keep the big picture intact while ensuring nothing falls through the cracks.<\/p>\n Your style guide ensures all your writing is up to brand standards and flows with any changes that occur with the company. Whether your writers are outsourced or in-house, everyone needs to be on the same page — speaking in the voice of your brand and representing it like a true ambassador. Even if you encourage\u00a0diverse\u00a0opinions on your blog, you simply don’t want\u00a0an article to have your customers question the underlying philosophy of your brand. Plus, a style guide includes details about punctuation, grammar, format and structure, which makes the editing process a lot smoother.<\/p>\n There are very<\/em> few writers who\u00a0can write about nearly anything akin to the\u00a0expertise of someone who’s been deeply entrenched for decades. Generally speaking, if you’re a skincare company, you want writers who are so knowledgable\u00a0they can spew out facts on their preferred\u00a0type of topical vitamin C without a second thought. You want writers who know the language of your customers. Your managing editor can introduce you to their network of seasoned writers. (My network comprises both intermediate and advanced writers, so I’m able to find writers that fit into most reasonable budgets.)<\/p>\n A busy VP or entrepreneur likely doesn’t have the time (nor desire) to ensure the\u00a0writers adhere to deadlines, ensuring all the\u00a0following steps after receiving a new article will\u00a0be implemented on time.<\/p>\n No two companies can work with the exact same editorial calendar. A template simply won’t suffice.\u00a0Everyone jives\u00a0with their\u00a0social media, web and design teams in different ways. Goals and objectives\u00a0vary drastically from brand to brand. An editorial calendar will also organize your recurring posts, such as weekly columns, monthly guest features or product spotlights. The editorial calendar needs to make sense for everyone<\/em> involved, which is why your managing editor will tailor one that makes sense for you and you only.<\/p>\n From an\u00a0outside perspective, a blog seems kind of simple, right? You write and you publish. But what about the\u00a0various interdepartmental communications\u00a0required to produce a worthwhile blog post? How will\u00a0your graphic designer know what to craft\u00a0for a particular piece? How will your social media manager know when to post your article? There are a lot of moving parts, and the managing editor will take the helm.<\/p>\n Many people realize shortly\u00a0after setting up their blog that coming up with fresh, engaging article ideas is actually a lot tougher than it seems. There are two main reasons for this: 1) Everything’s already been done — everything; and 2) Businesses that sell one type of product, such as a single\u00a0skincare collection, feel like they’re repeating themselves or simply copying other companies.\u00a0 A freelance beauty and health editor\u00a0will ensure\u00a0your articles are timely and seasonal, on-brand and not behind the times as well as the most important thing: intriguing to your potential and existing customers.<\/p>\n If you work with an editor\u00a0in the industry, s\/he will come with some great recommendations on who to partner with, who to glean quotes for your blog articles, who can guest post to garner more exposure, and so much more!<\/p>\n There’s a 100% chance that some of your customers are grammarians, so despite\u00a0the fact that punctuation really seems really minor compared to things like your major Christmas marketing push,\u00a0it makes a difference.\u00a0Your editor will remedy these tiny errors as they review content, flow, style and other areas of\u00a0improvement during the editing process.<\/p>\n Chances are, your editor loves writing! If it’s built into the contract, your editor will\u00a0give you their best content drawing from years of reporting, writing and editing. Score!<\/p>\n …so you can invest your money into brand-building assets like Facebook ads or photography. Need I say more?<\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"Here\u2019s a snapshot\u00a0of what a freelance managing editor can do for you:<\/em><\/strong><\/h1>\n
Your freelance editor will develop an editorial style guide\u00a0and keep it fresh.<\/h3>\n
Your freelance editor will tap\u00a0into their network and recruit freelance writers with experience in beauty, health and wellness.<\/h3>\n
Your freelance editor will manage the deadlines and draft submissions of freelance writers.<\/h3>\n
Your freelance editor will\u00a0create a customized editorial calendar that works with your<\/em> goals.<\/h3>\n
Your freelance editor will manage workflow.<\/h3>\n
Your freelance editor will lead content ideation.<\/h3>\n
Your freelance editor will identify opportunities with partners and influencers.<\/h3>\n
Your freelance editor will edit your articles with the eye of a copy editor but with the aptitude of a journalist.<\/h3>\n
Your freelance editor will write for you.<\/h3>\n
Your freelance editor\u00a0saves the money you’d spend on hiring and staff-related expenses…<\/h3>\n
Are you\u00a0a beauty, health or wellness brand\u00a0and in need some help from a freelance managing editor? Click here for your solution.<\/a><\/strong><\/em><\/h1>\n