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“Organic? Not sure — I’ll pass.”<\/p><\/div>\n
You sell a line of genuinely<\/em><\/strong>\u00a0all-natural, organic and cruelty-free products, yet hundreds of customers each year still pass you by because they don’t trust you.<\/p>\n <\/p>\n Especially amongst juggernaut brands, greenwashing abounds like no other. No longer will shoppers trust a green leaf on packaging or even the words “all natural.”\u00a0Customers are tired of being greenwashed and you’re taking the hit for it. Do you ever have this fear?<\/p>\n <\/p>\n If so, you’re not alone.<\/p>\n <\/p>\n Excessive greenwashing has caused customers to raise their eyebrows and tap into the online resources they have at their fingertips — including major research firms such as the Environmental Working Group<\/a> and authority blogs like My Beauty Bunny<\/a> and No More Dirty Looks<\/a> — to see if your brand is for real.<\/p>\n <\/p>\n While you can’t force the trusty sources to give you a thumbs up, you can take matters into your own hands to start trust-based relationships with your existing and potential customers.<\/p>\n <\/p>\n So what is the one thing you need to do to get people to trust — and buy from — you? Generously and freely share information that helps your customers in some way. And do it consistently using your unique voice.<\/strong><\/p>\n <\/p>\n The information should be one or more of the following:<\/p>\n <\/p>\n <\/p>\n On what platforms can you share this information?<\/p>\n <\/p>\n <\/p>\n This is essentially content marketing. But it’s certainly not as simple as it seems!<\/p>\n <\/p>\n Before you jump into it, you need to have a sustainable plan. The worst thing you can do it jump into writing random blog posts without goals or a target audience. Below is a general outline of what you should do before executing your content marketing:<\/p>\n <\/p>\n\n
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