{"id":1491,"date":"2012-07-24T11:48:00","date_gmt":"2012-07-24T15:48:00","guid":{"rendered":"http:\/\/sarahban.com\/?p=1491"},"modified":"2016-03-03T20:12:35","modified_gmt":"2016-03-04T01:12:35","slug":"92-of-sites-that-blog-more-than-once-a-day-have-acquired-customers-through-their-blog","status":"publish","type":"post","link":"http:\/\/sarahban.com\/index.php\/2012\/07\/92-of-sites-that-blog-more-than-once-a-day-have-acquired-customers-through-their-blog\/","title":{"rendered":"92% of Sites That Blog More Than Once a Day Have Acquired Customers Through Their Blog"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Every doubted the importance of a well-strategized blog?<\/p>\n<p>&nbsp;<\/p>\n<p>Here are three very powerful discoveries from\u00a0<a href=\"http:\/\/www.hubspot.com\/state-of-inbound-marketing\/\" target=\"_blank\">HubSpot\u2019s The State of Inbound Marketing<\/a>\u00a02012 study:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>6%<\/strong> of sites that blog <strong>once a month<\/strong> have acquired a customer through their blog.<\/li>\n<li><strong>78%\u00a0<\/strong>of sites that blog <strong>once a day<\/strong>\u00a0have acquired a customer through their blog.<\/li>\n<li>How about the sites that <strong>blog more than once each day<\/strong>?<strong> 92%<\/strong> of them\u00a0have acquired a new customer through their blog.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>For those of you who don&#8217;t have a blog holding hands with your e-commerce site, now is the time to think about how to build one and build it into your overall business objectives and marketing plans. But don&#8217;t just jump into it. Make sure you appoint one person whose responsibility is to oversee your content marketing efforts, of which your blog is the heart and soul. More importantly, make sure that person knows how to plan for your content before it&#8217;s all out their for the world to see.<\/p>\n<p>&nbsp;<\/p>\n<p>For those of you who do have a blog but don&#8217;t think enough customers are growing with your brand, think about what you&#8217;ve done that&#8217;s gotten positive responses and what you&#8217;ve done that hasn&#8217;t. It may be time to re-evaluate your content strategy and make sure every activity points toward your goals.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Every doubted the importance of a well-strategized blog? &nbsp; Here are three very powerful discoveries from\u00a0HubSpot\u2019s The State of Inbound Marketing\u00a02012 study: &nbsp; 6% of sites that blog once a month have acquired a customer through their blog. 78%\u00a0of sites that blog once a day\u00a0have acquired a customer through their blog. How about the &#8230; <span class=\"more\"><a class=\"more-link\" href=\"http:\/\/sarahban.com\/index.php\/2012\/07\/92-of-sites-that-blog-more-than-once-a-day-have-acquired-customers-through-their-blog\/\">[Read more&#8230;]<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[62],"class_list":["entry","post","publish","author-sarah","post-1491","format-standard","category-copywriting-tips","post_tag-content-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>92% of Sites That Blog More Than Once a Day Have Acquired Customers Through Their Blog - Sarah Ban<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/sarahban.com\/index.php\/2012\/07\/92-of-sites-that-blog-more-than-once-a-day-have-acquired-customers-through-their-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"92% of Sites That Blog More Than Once a Day Have Acquired Customers Through Their Blog - Sarah Ban\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Every doubted the importance of a well-strategized blog? &nbsp; Here are three very powerful discoveries from\u00a0HubSpot\u2019s The State of Inbound Marketing\u00a02012 study: &nbsp; 6% of sites that blog once a month have acquired a customer through their blog. 78%\u00a0of sites that blog once a day\u00a0have acquired a customer through their blog. How about the ... 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