{"id":1242,"date":"2012-06-18T16:52:17","date_gmt":"2012-06-18T20:52:17","guid":{"rendered":"http:\/\/sarahban.com\/?page_id=1242"},"modified":"2024-02-27T15:58:22","modified_gmt":"2024-02-27T20:58:22","slug":"beauty-wellness-copywriting","status":"publish","type":"page","link":"http:\/\/sarahban.com\/index.php\/beauty-wellness-copywriting\/","title":{"rendered":"Services"},"content":{"rendered":"<p style=\"text-align: center;\"><strong><em>I work with two types of clients: <\/em><\/strong><\/p>\n<h1 style=\"text-align: center;\"><em><span style=\"color: #ffcc01;\">publications<\/span> and <span style=\"color: #ffcc01;\">brands<\/span><\/em><\/h1>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Publication?<\/strong>\u00a0I can be your journalist, reporter or\u00a0editor<\/p>\n<p style=\"text-align: center;\"><strong>Beauty or health\/wellness brand?<\/strong>\u00a0I can be your article writer\/blogger or\u00a0editor<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2292\" src=\"http:\/\/sarahban.com\/wp-content\/uploads\/2012\/06\/content-marketing-badge.png\" alt=\"content-marketing-badge\" width=\"341\" height=\"341\" srcset=\"http:\/\/sarahban.com\/wp-content\/uploads\/2012\/06\/content-marketing-badge.png 600w, http:\/\/sarahban.com\/wp-content\/uploads\/2012\/06\/content-marketing-badge-150x150.png 150w, http:\/\/sarahban.com\/wp-content\/uploads\/2012\/06\/content-marketing-badge-300x300.png 300w\" sizes=\"auto, (max-width: 341px) 100vw, 341px\" \/><\/p>\n<h1 style=\"text-align: center;\"><strong>Pick and Choose What YOU Need<\/strong><\/h1>\n<p>You\u00a0and your\u00a0brand are one-of-a-kind, so why should you be told what you need by having only a\u00a0few pre-determined packages to choose from? Here is what I offer. Let\u2019s talk and co-creatively build something just for YOU.<\/p>\n<h3><span style=\"text-decoration: underline;\"><strong>For Publications<\/strong><\/span><\/h3>\n<p>I&#8217;ve written articles for <em>SELF,\u00a0NYLON<\/em>, Organic Authority, EcoSalon, The Kitchn and Living Healthy. If you&#8217;re a publication looking for a reporter or journalist to contribute\u00a0articles, interview sources and\/or edit stories, please <a href=\"http:\/\/sarahban.com\/index.php\/hire-web-copywriter\/\" target=\"_blank\">contact me<\/a> to discuss projects and rates.<\/p>\n<h3><span style=\"text-decoration: underline;\"><strong>For Brands<\/strong><\/span><\/h3>\n<h2><span style=\"color: #ffcc01;\"><em>Editorial Takeover \u2013 Your Outsourced Editor-In-Chief<\/em><\/span><\/h2>\n<p><em>IMAGINE THIS:<\/em> I, an experienced editor, create an accessible, easy-to-digest editorial calendar that documents exactly when your content will be distributed so everything is planned in advance. I maintain the calendar and keep it filled with trending, on-brand, engaging and informative ideas. You participate in content ideation, but it\u2019s no longer all on you. (Read: No more stress.)<\/p>\n<ul>\n<li>Creation and management of editorial calendar<\/li>\n<li>Create organizational system tailored to your company<\/li>\n<li>Creation and management of content repository (filled with ideas from a beauty\/health editor)<\/li>\n<li>Creation and maintenance of editorial style guide<\/li>\n<li>Ideation of fresh, alluring content<\/li>\n<li>Recruit and manage freelance writers<\/li>\n<li>Article editing and reviewing<\/li>\n<li>Photo\/graphics review<\/li>\n<li>Coordination with graphics, social media, etc.<\/li>\n<\/ul>\n<h2><span style=\"color: #ffcc01;\"><em>Article Writing \u2013 Your Very Own Beauty &amp; Wellness Blogger\u00a0<\/em><\/span><\/h2>\n<p><em>IMAGINE THIS:<\/em> I, a writer with journalism\/reporting experience, take any topic you want and create an article for you to dazzle customers and press. Plus, you have click-worthy headlines to put into your money maker (aka newsletter).<\/p>\n<ul>\n<li>Pitch ideas for weekly blog posts based on trends, audience interest, etc.<\/li>\n<li>Original writing<\/li>\n<li>Research from valid sources, such as medical journals and associations<\/li>\n<li>Professional editing for clarity and grammatical perfection<\/li>\n<li>Repurpose high-performing content<\/li>\n<li>Interviews with credentialed experts (extra)<\/li>\n<li>Interviews with brand ambassadors\/customers (extra)<\/li>\n<\/ul>\n<p>Original lifestyle photographs can be provided for an extra fee.<\/p>\n<h2><span style=\"color: #ffcc01;\"><em>Cornerstone Content<\/em><\/span><\/h2>\n<p><span style=\"color: #000000;\">If you&#8217;re a start-up and aren&#8217;t ready to invest in ongoing articles,\u00a0consider the 80\/20 rule.\u00a0Many brands find that 20% of their best blog content is responsible for 80% of their success, whether that&#8217;s measured by traffic or sales. We can create\u00a0that 20% for you first so you have a set foundation in place. This cornerstone content will be longer, more heavily researched and comprehensive than most, and be based on anchor topics.<\/span><\/p>\n<h2><span style=\"color: #ffcc01;\"><em>E-newsletter\u00a0<\/em><\/span><\/h2>\n<p><em>IMAGINE THIS:<\/em>\u00a0I, a B2B and B2C copywriter, write your e-newsletters so they don\u2019t get ignored. I include brand-original articles for wider distribution of your content (90% of customers find custom content useful, per Demand Metric). And since email marketing is still the #1 way to make sales, you ultimately make more money.<\/p>\n<ul>\n<li>Weekly or monthly e-newsletter content creation<\/li>\n<li>Email drip campaigns (e.g. abandoned cart, \u201cwe miss you,\u201d etc.)<\/li>\n<li>Welcome series autoresponder creation for customer retention<\/li>\n<li>Creation of lead magnet content (e.g. checklist, ebook, resource guide)<\/li>\n<li>Implementation of newsletter opt-in best practices*<\/li>\n<li>Additional content to increase email subscribers*<\/li>\n<\/ul>\n<h2><span style=\"color: #ffcc01;\"><em>A La Carte<\/em><\/span><\/h2>\n<p>Contact me for a la carte rates.<\/p>\n<h3>Let\u2019s create\u00a0a package that works for you. Contact me at <strong>info<\/strong>\u00a0{at}\u00a0<strong>sarahban<\/strong> {dot} <strong>com<\/strong>.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>I work with two types of clients: publications and brands &nbsp; Publication?\u00a0I can be your journalist, reporter or\u00a0editor Beauty or health\/wellness brand?\u00a0I can be your article writer\/blogger or\u00a0editor Pick and Choose What YOU Need You\u00a0and your\u00a0brand are one-of-a-kind, so why should you be told what you need by having only a\u00a0few pre-determined packages to choose &#8230; <span class=\"more\"><a class=\"more-link\" href=\"http:\/\/sarahban.com\/index.php\/beauty-wellness-copywriting\/\">[Read more&#8230;]<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["entry","page","publish","author-sarah","post-1242"],"yoast_head":"<!-- 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