Like most people, I have personal and professional interests that stretch beyond a single craft.

 

I’ve worked with socially conscious organizations for many years, particularly those that tackle global poverty and support small businesses in innovative fashion. I remain firmly committed to this community and continue to provide my writing and marketing services to them whenever possible.

 

My professional focus is now writing for creative brands in the lifestyle and luxury industries, particularly beauty, health and wellness businesses.

 

While the contrast in subject matter between the two realms may seem odd, I find that switching gears between the two enables me to harness my creativity in more inspiring ways than I would if I stayed on one track, all while flexing my versatility muscles. It also lends me personal fulfillment of serving the causes I care about while contributing to projects that benefit from my expertise and are simply fun to work on.

 

PREVIOUS STAFF POSITIONS

 

Development & Communications Manager

ENTREPRENEUR WORKS (Philadelphia, PA; January 2010–December 2011)

  • As part of the three-member marketing team, crafted static web content to increase user engagement and registrations; wrote, assigned and edited written content for e-newsletter and marketing materials
  • Integrated site with multimedia and social media; created online media room; built strategic online partnerships
  • Created promotional and informational materials for internship program
  • Wrote text for advertisements; coordinated with local publishers to arrange publication
  • Curated online business resources for e-library
  • Wrote and disseminated online press releases; created online media room with news coverage, press kit and resources; organized press conference
  • Wrote grant proposals, reports and appeal letters

 

Senior Editor

MARKETWIRE, INC. (El Segundo, CA; June 2006–October 2009)

  • Edited and reviewed content of corporate press releases and internal print resources
  • Advised clients, including entrepreneurs, nonprofits, PR firms, and C-suite executives, with press release solutions, SEO best practices, Social Media 2.0 press release dissemination
  • Oversaw editorial workflow
  • Managed escalated client issues

 

Editorial Assistant

Authors: JAMIESON E. JONES, M.D. & NADINE A. KASSITY-KRICH (La Jolla, CA; March 2005–June 2006)

  • Copyedited first draft of manuscript for Awakened Healer, Enlightened Healthcare
  • Researched Internet sources to collect material for content

 

Editorial Research Intern

REED BUSINESS INFORMATION (Los Angeles, CA; June 2005–September 2005)

  • Provided editorial assistance for Variety magazine
  • Edited and added businesses Tradeshow Week Data Book directory listings
  • Maintained correspondence and interfaced with 300 company contacts to update profiles

 

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